Yahoo! Welcomes Former A&T Executive
Sunnyvale, California – (The Hosting News) – March 27, 2009 – Web hosting search engine firm, Yahoo!, has welcomed Elisa Steele as the company’s new chief marketing officer, responsible for Yahoo!’s brand, its global marketing strategy and its marketing functions including audience marketing, corporate communications, insights, policy and privacy, community affairs, related central teams and brand marketing.
Ms. Steele holds a master of business administration degree from San Francisco State University and a bachelor of business administration degree from the University of New Hampshire and will report to Yahoo! CEO Carol Bartz.
Ms. Bartz remarked, ”The Yahoo! brand is one of our most valuable and strategic assets, and Elisa is charged with unlocking its potential globally. Elisa has an outstanding track record in leading global marketing, branding, and communications teams, and we’re excited to welcome her to Yahoo!’s executive staff. Yahoo!’s marketing strategy and teams have become decentralized over time – hiring Elisa in the CMO role will quickly mobilize our plan to integrate the function globally and more effectively represent the Yahoo! brand.”
Prior to joining Yahoo!, Ms. Steele was senior vice president of corporate marketing at NetApp, where she led the company’s global brand strategy including global communications, corporate relations, and integrated marketing functions. Her work at NetApp included strategically repositioning the brand in the category and a major global relaunch.
Before NetApp, Ms. Steele led Sun’s integrated marketing and merchandising organization, where she was responsible for global go-to-market initiatives, campaign execution, events, online marketing, and installed base marketing. Steele also led several other marketing functions at Sun. Her professional experience also includes management positions at iPlanet eCommerce Solutions, JavaSoft, and AT and T.
Ms. Steele remarked, ”I’m excited to join the team and help unleash the incredible power of the Yahoo! brand. I look forward to working closely with Carol and the entire organization to help renew the company’s focus on its customers and to reassert the brand’s relevance around the world.”
Yahoo! Inc. is a global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! is focused on powering its communities of users, advertisers, publishers, and developers by creating indispensable experiences built on trust. Yahoo! is headquartered in Sunnyvale, California.
For more information, please visit: www.yahoo.com.
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