Yahoo! Sales Exec, Joins Freewebs
Silver Spring, Maryland - (Website Hosting Directory) - June 14, 2007 - Web hosting company, Freewebs.com, has named Michael Burke as its new Director of Ad Sales, Central Region, as the firm continues to hire online media advertising executives, in the US and UK technology markets.
Michael Burke,as Director of Ad Sales, will work closely with Chris Cunningham, Freewebs’ VP Advertising, to help drive the company’s advertising and widget sales strategy. Mr. Burke, who is based in Chicago, is a seasoned executive with 10 years experience in sales, strategy development and marketing in new media for companies such as Yahoo! Inc., where he was most recently the Sales Manager for National Accounts, as well as TEK systems.
Chris Cunningham, VP Advertising remarked, ”We are thrilled to have Michael join the Freewebs team and are confident that his stellar work history and enthusiasm will help continue the current growth we are experiencing at Freewebs. Michael has an amazing track record in driving successful interactive advertising strategies and together we look forward to extending our widget marketing opportunities.”
Freewebs also announced the opening of its UK subsidiary and named JP Kemp as Head of UK Sales. Mr. Kemp has spent the last eight years delivering sales opportunities for companies such as the Telegraph and MediaTel Group. Most recently he was the Head of Agency Sales for Handbag in the UK.
Liddy Manson, COO of Freewebs added, ”Europe is one of the largest and fastest growing markets for Freewebs. To date, Freewebs members have created more than 17 million websites with our personal publishing platform world- wide, and currently there are more than 2.5 million Freewebs members in the UK, and approximately an additional 3 million members throughout Europe.”
Freewebs has recently embarked upon a successful widget marketing and advertising campaign, reinforcing what some industry experts have referred to as the ‘year of the widget’ in advertising. Recent campaigns include: — Cingular — Freewebs created a cutting-edge ring tone advertising campaign which featured multi-media, viral video widgets to spotlight new and emerging artists. — Paramount Pictures/Freedom Writers — Freewebs built a highly engaging campaign called “Be Heard” which was sponsored by Paramount. The campaign involved a community on the homepage which encouraged people to start a meaningful exchange with one another, and to share personal and inspirational stories — just as they do in the movie. — Reebok — Freewebs created a customized campaign that allows users to create and show-off their RBK creations via a virtual Shoe Fight contest. Freewebs aligned with RBK to increase awareness of their “Run Easy” brand and to drive traffic — Ghost Rider/Sony Pictures — To help promote the Ghost Rider movie, Freewebs created a campaign utilizing media and creative elements via templates, shout-box, games and cursor effects.
Freewebs offers an open personal publishing platform. Freewebs provides a toolkit with a versatile publishing platform. To date, Freewebs members have created more than 17 million comprehensive websites including blogs, photos, videos, music, e-commerce and more. Founded in 2001, Freewebs is privately held and based in Silver Spring, MD.
For more information about Freewebs, please visit: www.freewebs.com.
