MySpace Reports Canadian Launch
Toronto, Canada - (Website Hosting Directory) - June 7, 2007 - MySpace, a leading lifestyle portal, has officially debuted its Canadian community, with a fully localized website, in both French and English. In celebration of its fifteenth localized launch overseas, MySpace hosted its first Canadian event, a Secret Show performance featuring rock band Billy Talent, in Toronto.
Travis Katz, SVP and General Manager for MySpace International explained, ”Our goal with the launch of MySpace Canada is to make the site even more relevant to the Canadian community. There is an incredible creative community in Canada, and with this launch we will be better able to showcase the artists, comedians, and video content that our users are most passionate about, while creating a truly Canadian home for our users online.”
MySpace Canada’s local community is part of MySpace’s existing global network with localized sites in the United States, the United Kingdom, Japan, France, Germany, Australia, Ireland, Spain, Italy, Mexico, Netherlands, New Zealand, and Latin America. MySpace boasts more than 100 million member profiles worldwide according to comScore Media Metrics, with nearly six million users in Canada alone.
Jane Tattersall, the company’s first Canadian hire, will oversee Canadian marketing and content initiatives in her role as Director of Marketing. Ms. Tattersall comes to MySpace with an extensive background in marketing and music having served as Marketing Manager at EMI Music Canada, General Manager at AddVice Marketing, and Manager A and R at Jive/Zomba Records. With Ms. Tattersall’s addition, MySpace aims to position itself as a premiere portal for Canadian specific content and events.
MySpace commemorated the official launch of the Canadian site by hosting a Secret Show in Toronto featuring hometown heroes Billy Talent. Warner Music Canada’s Billy Talent is a Juno award winning band, and Warped Tour veteran. Billy Talent has over 270,000 friends and their hit song ”Red Flag” has over 2,600,000 plays on MySpace. Fan can visit the official Billy Talent profile on MySpace to learn more about the band and upcoming performances (http://www.myspace.com/billytalent).
Since MySpace’s official launch in January 2004, music has been a cornerstone of MySpace’s success with more than three million bands offering fans exclusive access to their profiles and music projects. With the local launch of Secret Shows, registered MySpace members have the opportunity to hear about upcoming shows happening in their area. Past Secret Shows in the have included diverse acts such as Franz Ferdinand, Gnarls Barkley, The Killers, James Blunt, and Tenacious D amongst others.
MySpace has developed various events and programs focused on music, comedy, and video in Canada including:
* Debut of Quebec’s Patrick Watson latest music video “Luscious Life” on MySpace
* MySpace debuted the exclusive premiere of City and Colour’s live video for “Knives”
* Recently honored Canadian non-profit Skate4Cancer with the MySpace Impact Award in Health and Safety for March 2007 - the organization hosts popular skating events which raise money for cancer research
* Premiered the new album from platinum artist Leslie Feist globally on MySpace
* Launched MySpace Comedy with a major sponsorship for the Just for Laughs Comedy Festival in Montreal last summer
* Partnership with the Calgary Comedy Festival
* Partnership with North by Northeast (NXNE) Music and Film festival, one of Canada’s most renowned festivals. This year NXNE will feature a MySpace Canada showcase (www.myspace.com/nxne)
MySpace, a unit of Fox Interactive Media Inc., is a premier lifestyle portal for connecting with friends, discovering popular culture, and making a positive impact on the world. By integrating web profiles, blogs, instant messaging, e-mail, music streaming, music videos, photo galleries, classified listings, events, groups, college communities, and member forums, MySpace has created a connected community. As the second ranked web domain in terms of page views(a), MySpace is the most widely-used and highly regarded site of its kind and is committed to providing the highest quality member experience. MySpace will continue to innovate with new features that allow its members to express their creativity and share their lives, both online and off. MySpace’s international network includes localized community sites in the United States, the United Kingdom, Japan, France, Germany, Australia, Ireland, Spain, Italy, Mexico, Canada, Netherlands, New Zealand, and Latin America.
To learn more about MySpace in Canada, please visit: http://cf.myspace.com and http://ca.myspace.com
To learn more, please visit: www.myspace.com.
