Google AdWord Study Released
Irvine, California – (Cheap Web Hosting Directory) – March 16, 2007 – Google recently announced “Google Slap Three,” an upcoming change in their “Quality Score” algorithm used to evaluate keywords, ads and landing pages.
Unlike the first two slaps in July and November 2006, Google is being more transparent — displaying the exact Quality Score for each keyword in a list — but also more strict. Google first got famous with killer search engine results and relevant web pages. Now they’re requiring from the right side of the page what they’ve long demanded of the left side. The Google AdWord account “slap” consists of the best keywords being deactivated and minimum bids going up to $10.00 per click.
Bryan Todd, co-author of Ultimate Guide to Google AdWords, offers tips on how to beat “Google Slap Three.” Make your landing page “about” your keywords. Your customer wants to see a landing page specifically about what he searched on. So give him exactly that. For each of your top keywords, send the clicks to a page that’s specifically customized for it. Google will lower the minimum required bid. That may well mean a different landing page for every major keyword in your account, however, Mr. Todd says it’s worth it.
Tips include: cleaning out the keywords that can never be useful. If the site is about how to get free publicity, the “slap” will occur on terms like “magazines” by itself, Mr. Todd says. If you sell Toyotas in Phoenix, bidding on “Phoenix” by itself will be a losing battle. Find and pause those hard-to-make-work keywords, or delete them entirely. Post more unique pages with good information.
According to Mr. Todd, Google’s “slap” is not just about having a good landing page. It’s about having a good site. Single-page websites on AdWords will soon be a thing of the past. Google expects to see multiple pages with good, keyword-rich content that keeps visitors there and ensures they don’t reach for the “back” button right away. A blog that deals with the keywords you’re bidding on is a good bet for getting noticed by search engines and earning a high Quality Score with AdWords.
Another tip involves making the site completely navigable. If a visitor hits your landing page but can’t get around a site and find content without signing up or opting in, then neither can Google. That’s a sure way to get slapped, Mr. Todd says. So provide navigation links on your landing page that give people multiple choices and makes access to your free material possible — even if they don’t sign in. No more forced “opt in or leave” signups.
In the End, content always wins. The same good content that gets your site noticed by the organic search engines will get you high quality scores on AdWords. So over-deliver to your visitors with a surplus of relevant information, and you’ll stay active on Google for a long time to come.
With the largest index of websites available on the World Wide Web and the industry’s most advanced search technology, Google Inc. delivers the fastest and easiest way to find relevant information on the Internet. Google’s technological innovations have earned the company numerous industry awards and citations, including two Webby Awards; two WIRED magazine Readers Raves Awards; Best Internet Innovation and Technical Excellence Award from PC Magazine; Best Search Engine on the Internet from Yahoo! Internet Life; Top Ten Best Cybertech from TIME magazine; and Editor’s Pick from CNET. A growing number of companies worldwide, including Yahoo! and its international properties, Sony Corporation and its global affiliates, AOL/Netscape, and Cisco Systems, rely on Google to power search on their websites. A privately held company based in Mountain View, Calif., Google’s investors include Kleiner Perkins Caufield Byers and Sequoia Capital.
To learn more about the Ultimate Guide to Google AdWords, please visit: www.entrepreneurpress.com.
For more information about Google, please visit: www.google.com.
