GoDaddy Super Bowl Campaign Announced
Scottsdale, Arizona - (Cheap Web Hosting Directory) - January 10, 2007 - Domain name registrar, GoDaddy.com, has revealed a diverse cast of characters for this year’s Super Bowl advertising slot, featuring Danica Patrick, along with ‘Go Daddy Girl’ Candice Michelle, in this year’s commercial.
Bob Parsons, CEO and Founder of GoDaddy.com remarked, ”We’ve been lucky with great results from our Super Bowl advertising campaigns,” said Parsons. “Each year, we work to top the previous year’s success and for 2007, we’re going all out – but you’ll have to wait to see how all these characters fit in a 30-second spot.”
In addition to the ‘Go Daddy Girls’ won’t be the only celebrities in the new GoDaddy.com commercial. Additional cast members include stars from cable television’s popular chopper family. Paul Teutul Sr. and his sons Paul Jr. and Michael, of reality television fame, will have roles. Valerie Thompson, a motorcycle drag-racing star, also makes an appearance. Additional personalities slated to be in the spot include Internet celebrities like Diggnation’s Kevin Rose and Alex Albrecht, along with Cali Lewis from GeekBriefTV.
Go Daddy Productions is now working to finish the multi-million dollar ad with the distinct cast and shot key scenes last week in Los Angeles. Last year, GoDaddy.com submitted 14 commercials before the ABC TV network approved its spot. This year, GoDaddy.com has purchased three slots in the Super Bowl broadcast and, like all advertisers, must receive prior approval from network censors for its commercial content. CBS TV is broadcasting this year’s big game February 4th from Miami.
Mr. Parsons continued, ”It’s one thing to come up with a good idea for your commercial, but for us, it’s another challenge altogether to have it approved. The key is to capture and entertain the audience.”
Secrecy on the set is a priority and no one is discussing script specifics. Ms. Patrick explained, “They wouldn’t even tell me the storyline and I’m in it. When you consider Go Daddy’s Super Bowl history, I will tell you, I’m not second-guessing any of it.”
Last year, GoDaddy.com aired its commercial twice and attracted more visitors to its Web site than any other advertiser, according to comScore Networks. Also, Akamai Technologies, a company that monitored Internet usage during last year’s Super Bowl, credited GoDaddy.com as the site accounting for 80 percent of two separate and significant web spikes on game day.
In 2005, many considered GoDaddy.com to be the most effective commercial in Super Bowl history. The FOX TV network pulled the controversial commercial after it aired just once, saying it wasn’t “appropriate.” The ensuing controversy resulted in an unprecedented 51.14 percent “Share of Voice,” according to multivision, inc., a company that measures advertising buzz.
Mr. Parsons added, “We have a great range of talent for this year’s commercial and you can count on it being GoDaddy-esque,” adding that the term GoDaddy-esque has come to mean ”FUN, edgy and a touch inappropriate.”
Since GoDaddy.com began advertising in the Super Bowl, it has grown to be the world’s dominant domain name registrar and a top web site hosting company. In the last several months, The Go Daddy Group, Inc. expanded its portfolio to more than twice the size of its closest competitor.
Go Daddy is a leading provider of services developed to enable individuals and businesses to establish, maintain and evolve an online presence. Go Daddy provides a variety of domain name registration and web site hosting services, as well as a broad array of on-demand and other services. The Go Daddy Group is the world’s largest domain name registrar, with approximately 14.6 million domain names under management as of June 30, 2006 and North America’s largest shared web site hosting provider. During the final six months of 2005, The Go Daddy Group registered approximately one-third of all domain names registered in the top five generic top-level domains, or gTLDs, including .com, .net, .org, .biz and .info.
To learn more about Go Daddy, please visit: www.godaddy.com.
