GoDaddy Breaks Online Records
Scottsdale, Arizona – (Cheap Web Hosting Directory) – February 5, 2008 – GoDaddy Web hosting domain registrar’s 2008 Super Bowl television campaign ad, reportedly was viewed by over one million video views, as tracked to GoDaddy.com on Sunday, before the game’s conclusion.
Bob Parsons, CEO and Founder at Go Daddy noted, ”I’ve said it before and I’ll say it again, Danica’s Exposure is probably our funniest ad ever. It is definitely our most effective ad in terms of immediate results.”
According to GoDaddy, it is believed to be one of the largest spikes in Super Bowl advertising history. Super Bowl viewers went online to see Go Daddy Girl Danica Patrick’s ”Exposure” ad almost on cue. They were directed to do so by Go Daddy’s televised ad, which aired at the beginning of the second-quarter. The long-awaited ”Exposure” commercial featured animatronics beavers in a spoof of the paparazzi and certain female celebrities.
Go Daddy originally intended ”Exposure” to be its Super Bowl ad, but Fox rejected it, insisting the word ”beaver” be removed. Go Daddy CEO and Founder Bob Parsons refused, saying instead, he would make lemonade out of lemons.
Go Daddy Productions went to work to create ”Spot On,” which was approved for broadcast. It invited viewers to go to GoDaddy.com to see the rejected commercial and was essentially an ad for an ad, which was a first for Super Bowl commercials. ”Spot On” contained a ”Viewer Discretion” advisory – also thought to be a Super Bowl advertising first.
Comments varied widely, but no one can argue the commercial’s effectiveness for generating online traffic. As the post-game celebrations were being broadcast, GoDaddy.com was already reporting more than 1.5 million visits to its site. Those numbers continue to climb rapidly.
The final ad had finally been approved, after ten submissions, including five concepts, three of which Go Daddy actually produced, and a number of revisions.
Mr. Parsons continued, ”We’re thrilled – think about it, it was one of the greatest Super Bowl games ever played and yet fans still took time to come to our site during the game.”
Traffic stats were expected to surge again on Monday, Feb. 4. In past years, the Monday following the game has yielded traffic spikes as fans talk about the ads, and then go online to see them for the first time, or to enjoy them again with colleagues and friends.
The Go Daddy Group, Inc. is a domain name registrar with more than 22 million domains under management and 24-hour-a-day customer support. More than 4 million customers are serviced by Go Daddy for domain registration, web site hosting, email and related Internet services. Go Daddy is a provider of services designed to enable individuals and businesses to establish, maintain and evolve an online presence. Go Daddy also provides a variety of on-demand and other services. GoDaddy.com is the world’s No. 1 domain name registrar according to Name Intelligence, Inc. GoDaddy.com is also rated the world’s largest hostname provider according to Netcraft Ltd. During 2006, The Go Daddy Group registered approximately one-third of all domain names registered in the top six generic top-level domains, or gTLDs, including .com, .net, .org, .biz, .info.
For more information about GoDaddy, please visit: www.godaddy.com.
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